A campaign reminding Albertans every voter’s voice matters.

Coming off record-breaking voter turnout for the 2015 and 2019 elections, DDB had a major challenge to overcome apathy, build trust in the elections process, and inspire Albertans to participate in this important democratic event. As our team strategized how to approach our third consecutive term handling Alberta’s provincial election campaign, one important thought rose to the top:

Every Albertan’s voice matters.

Our job became clear. Reminding people the power of their voice and inspiring them to use it.